How WhatsApp makes money: WhatsApp is also growing at a blinding speed, adding 1 million new users per day. "Facebook users were complaining dearly about the lack of one-on-one personalized socializing and sharing, which WhatsApp clearly has been successful with," said Vidya Nath, research director at Frost & Sullivan. WhatsApp and other mobile messaging services also are widely used by teens and tweens, a group that has notoriously been ditching Facebook for rival services, including text message services and Snapchat. Those are regions where Facebook is trying to grow its base of users. Related: Facebook buys WhatsApp for $19 billionĬrucially, WhatsApp has a strong presence internationally, particularly in Europe, India and Latin America.
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